Finance

Finance Question

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2.1 Expand your thoughts on topic Product Differentiation in Strategic Management: Formulation, Implementation, and Control.  Quote some information from the eBooks, then present your comments, and indicate how these topics apply to a well-known firm. (200 WORDS) 

Excerpt from eBook:

“Product Differentiation or Brand Identification creates a barrier by forcing entrants to spend heavily to overcome customer loyalty. Advertising, customer service, being first in the industry, and product differences are among the factors fostering brand identification. It is perhaps the most important entry barrier in soft drinks, over the counter drugs, cosmetics, investment banking, and public accounting. To create high fences around their business, brewers couple brand identification with economies of scale in production, distribution, and marketing” 

2.2 Expand your thoughts on Complexity of a Global Environment in Strategic Management: Formulation, Implementation, and Control.  Quote some information from the eBooks, then present your comments, and indicate how these topics apply to a well-known firm. (200 WORDS) 

Excerpt from eBook:

“Coke was finally achieving a goal that it had set a decade earlier when it went to India. That goal was to take the market away from Pepsi and local beverage companies. However, when it arrived, Coke found that the India market was extremely complex and smaller than it had estimated. Coke also encountered cultural problems, in part because the chief of Coke India was an expatriate. The key to overcoming this cultural problem was promoting an Indian to operations chief. Coke also changed its marketing strategy by pushing their “Thums Up” products, a local brand owned by Coke. Then, they began to focus their efforts on creating new products for rural areas and lowering the prices of their existing products to increase sales. Once Coke had new products in the market, they focused on a new advertising campaign to better relate Indian consumers.” 

2.3 Expand your thoughts on Conducting a Value Chain Analysis: Identify Activities. Make sure to quote some information from the eBooks, and then provide your own thoughts on the topic, and indicate the importance of such topics as they apply to a well-known company. (200 Words)

Excerpt from eBook:

The initial step in value chain analysis is to divide a company’s operations into specific activities or business processes, usually grouping them similarly to the primary and support activity categories. Within each category, a firm typically performs a number of discrete activities as installation, repair, parts distribution, and upgrading – any of which could be a major source of competitive advantage or disadvantage. The manager’s challenge at this point is to be very detailed attempting to “disaggregate” what actually goes on into numerous distinct analyzable activities rather than settling for a broad, general categorization. 

2.3 Expand your thoughts on Satisfying Corporate Responsibility.  Make sure to quote some information from the eBooks, and then provide your own thoughts on the topic, and indicate the importance of such topics as they apply to a well-known company. (200 Words) 

Excerpt from eBook:

Corporate social responsibility has become a vital part of the business conversation. The issue is not whether companies will engage in socially responsible activities, but how. For most companies, the challenge is how best to achieve the maximum social benefit from a given amount of resources available for social products. Research points to five principles that underscore better outcomes for  society and for corporate participants. 

Provide your thoughts on article in the attachment, with two key findings. 

Follow APA guidelines for in-text citations, and references.

 



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    Finance

    Submitted by PROFSTAN on April 26th, 2016 14:45

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