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JWMI 540: Strategy

Assignment 3

 

 

Assignment 3: Research Brief and Draft Slides 1 and 2

 

Due Week 7, Day 7 (Weight: 15%)

 

“Strategy means making clear- cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets.” Jack Welch

 

For this assignment you will use Jack’s Five Slide Methodology to analyze the business environment and competition. Specifically, you will draft slides 1 and 2 and explain your rationale and research in an accompanying research brief.

 

4-7 Page Research Brief. Analyze the business environment and competition using Jack’s Five Slide Methodology.

 

1.     Slide 1 - What does the “Playing Field Look Like?”

 

a.     Who are the competitors in this business, large and small, new and old?

b.    Who has what share, globally and in each market? Where do we fit in?

c.     What are the characteristics of this business? Is it a commodity, high value, or somewhere in between? Is it long cycle or short? Where is it on the growth curve? What are the drivers of profitability?

 

d.    What are the strengths and weaknesses of each competitor? How good are its products? How much does each one spend on research and development (R&D)? How big is each sales force? How performance-driven is each culture?

 

e.     Who are this business's main customers, and how do they buy?

2.     Slide 2 - What has “the Competition Been Up To?”

a.     What has each competitor done in the past year to change the playing field?

    1. Has anyone introduced game-changing new products, new technologies, or a new distribution channel?

c.     Are there any new entrants, and what have they been up to in the past year?

 

Draft Slides 1 and 2. Develop slide 1 and 2 for your final project.

 

1.     Draft slide 1

 

a.     Synthesize your market research to provide key, relevant bullet points from slide 1.

  1. Draft slide 2

 

    1. Synthesize your market research to provide key, relevant bullet points from slide 2.

 

Note: In week 10, you will submit a compilation of all 5 slides in a presentation. The final presentation, with accompanying slides and notes, should reflect corrections, amendments, and depth gained from using the professor's feedback and student idea development throughout the course.

 

 

 

 

 

 

 

©2016 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.!

!                                                                                                                                          Page 1 of 4!


JWMI 540: Strategy

Assignment 3

 

 

 

Weight: 15%

 

Assignment 3: Research Brief and Draft Slides 1 and 2

 

 

Criteria

 

Unsatisfactory

 

Low Pass

 

Pass

 

High Pass

Honors

 

 

1. Describe what

 

The student did

 

The student

 

The student

 

The student

The student

 

 

the "Playing

 

not or

 

describes

 

describes

 

clearly and

clearly and

 

 

Field Looks Like”

 

unsatisfactorily

 

relevant

 

relevant

 

concisely

concisely

 

 

today.

 

describes relevant

 

industry,

 

industry,

 

describes

describes

 

 

 

 

industry,

 

competitor,

 

competitor, and

 

relevant

relevant

 

 

Weight: 40%

 

competitor, and

 

and

 

customer

 

industry,

industry,

 

 

 

customer

 

customer

 

information, and

 

competitor, and

competitor, and

 

 

 

 

 

 

 

 

 

 

 

information.!Little

 

information,

 

was mostly

 

customer

customer

 

 

 

 

to no synthesis of

 

but is unclear

 

clear and

 

information.

information.

 

 

 

 

ideas is

 

or less than

 

concise.

 

Completely

Went beyond

 

 

 

 

demonstrated and

 

adequately

 

Satisfactorily

 

demonstrated

the provided

 

 

 

 

logical reasoning

 

explained.

 

demonstrated

 

synthesis of

questions to

 

 

 

 

is not included or

 

Somewhat

 

synthesis of

 

information,

include pertinent

 

 

 

 

evident.

 

demonstrate

 

information,

 

ability to

information.

 

 

 

 

 

 

d synthesis

 

ability to

 

determine key

Exemplary

 

 

 

 

 

 

of

 

determine key

 

information, and

demonstration

 

 

 

 

 

 

information,

 

information, and

 

make novel

of synthesis of

 

 

 

 

 

 

ability to

 

make novel

 

connections and

information,

 

 

 

 

 

 

determine

 

connections and

 

insights.

ability to

 

 

 

 

 

 

key

 

insights.

 

 

determine key

 

 

 

 

 

 

information,

 

 

 

 

information, and

 

 

 

 

 

 

and make

 

 

 

 

make novel

 

 

 

 

 

 

novel

 

 

 

 

connections and

 

 

 

 

 

 

connections

 

 

 

 

insights.

 

 

 

 

 

 

and insights.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

©2016 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.!

Page 2 of 4!


JWMI 540: Strategy

Assignment 3

 

Weight: 15%

 

Assignment 3: Research Brief and Draft Slides 1 and 2

 

 

Criteria

 

Unsatisfactory

 

Low Pass

 

Pass

 

High Pass

Honors

 

 

2. Describe

 

The student did

 

The student

 

The student

 

The student

The student

 

 

“What the

 

not or

 

described

 

described

 

clearly and

clearly and

 

 

Competition Has

 

unsatisfactorily

 

relevant

 

relevant

 

concisely

concisely

 

 

Been Up To”.

 

described

 

competitor

 

competitor

 

described

described

 

 

 

 

relevant industry,

 

information, but

 

information, and

 

relevant

relevant

 

 

Weight: 40%

 

competitor, and

 

is unclear or

 

was mostly

 

competitor

competitor

 

 

 

customer

 

less than

 

clear and

 

information.

information.

 

 

 

 

 

 

 

 

 

 

 

information.!Little

 

adequately

 

concise.

 

Completely

May have gone

 

 

 

 

to no synthesis of

 

explained.

 

Satisfactorily

 

demonstrated

beyond the

 

 

 

 

ideas is

 

Somewhat

 

demonstrated

 

synthesis of

provided

 

 

 

 

demonstrated and

 

demonstrated

 

synthesis of

 

information,

questions to

 

 

 

 

logical reasoning

 

synthesis of

 

information,

 

ability to

include pertinent

 

 

 

 

is not included or

 

information,

 

ability to

 

determine key

information.

 

 

 

 

evident.

 

ability to

 

determine key

 

information, and

Exemplary

 

 

 

 

 

 

determine key

 

information, and

 

make novel

demonstration

 

 

 

 

 

 

information, and

 

make novel

 

connections and

of synthesis of

 

 

 

 

 

 

make novel

 

connections and

 

insights.

information,

 

 

 

 

 

 

connections and

 

insights.

 

 

ability to

 

 

 

 

 

 

insights.

 

 

 

 

determine key

 

 

 

 

 

 

 

 

 

 

 

information, and

 

 

 

 

 

 

 

 

 

 

 

make novel

 

 

 

 

 

 

 

 

 

 

 

connections and

 

 

 

 

 

 

 

 

 

 

 

insights.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Research

 

There are no in-

 

Some research

 

Many

 

Most research

All research

 

 

finding and facts

 

text citations,

 

findings and

 

research

 

findings and

findings and

 

 

are supported

 

appendixes, or

 

facts are

 

findings and

 

facts are

facts are

 

 

with in-text

 

references to

 

supported with

 

facts are

 

supported with

exemplarily

 

 

citations,

 

support research

 

in-text citations,

 

 

in-text citations,

supported with

 

 

 

 

 

supported with

 

 

 

appendixes, and

 

findings or facts.

 

appendixes,

 

 

appendixes, and

in-text citations,

 

 

 

 

 

in-text citations,

 

 

 

references.

 

 

 

and references;

 

 

references;

appendixes, and

 

 

 

 

 

 

appendixes,

 

 

 

 

 

 

 

formatting is not

 

 

and/or the

references;

 

 

 

 

 

 

 

and references;

 

 

 

Weight: 10%

 

 

 

consistent and

 

formatting may

 

formatting is

formatting is

 

 

 

 

 

 

does not

 

not be

 

mostly

consistent and

 

 

 

 

 

 

support easy

 

consistent or

 

consistent and

enables the

 

 

 

 

 

 

identification of

 

enable the

 

enables the

reader to easily

 

 

 

 

 

 

sources.

 

reader to easily

 

reader to identify

identify the

 

 

 

 

 

 

 

 

 

the source.

source.

 

 

 

 

 

 

 

 

locate the

 

 

 

 

 

 

 

 

 

source.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

©2016 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.!

!                                                                                                                                          Page 3 of 4!


JWMI 540: Strategy

Assignment 3

 

Weight: 15%

Assignment 3: Research Brief and Draft Slides 1 and 2

 

 

Criteria

Unsatisfactory

Low Pass

Pass

High Pass

Honors

 

 

4. Research

Research brief is

Research brief

Research brief

Research brief is

Research brief

 

 

brief and slides

illogical and

is somewhat

is satisfactorily

logical and

is highly logical

 

 

are logical,

unprofessional

logical and

logical and

professional. It

and extremely

 

 

professionally

and contains

semi-

professional. It

includes a cover

professional. It

 

 

formatted, and

multiple

professional,

includes a cover

page, may have

includes a cover

 

 

free from

mechanics and

and includes a

page, and

mostly

page and

 

 

grammatical

usage errors.

cover page and

headings. The

appropriate

appropriate

 

 

errors. !

There is no cover

some headings.

headings and/or

headings, font,

headings,

 

 

 

page, and

Several

the font or

and spacing.

professional font

 

 

Weight: 10%

headings may be

mechanics and

spacing may not

Mechanics and

and spacing are

 

 

missing.

usage errors

be the most

usage errors, if

used. It enables

 

 

 

 

make parts of

professional.

any, are minor

the reader to

 

 

 

 

the text difficult

There may be a

and have no

quickly skim and

 

 

 

 

for the reader to

few mechanics

impact on the

understand

 

 

 

 

understand.

and usage

flow.

main points.

 

 

 

 

 

errors, but they

 

There are no

 

 

 

 

 

do not have a

 

mechanics or

 

 

 

 

 

major impact on

 

usage errors.

 

 

 

 

 

the flow.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

©2016 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.!

 

Page 4 of 4!



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    Others Homework Help

    Submitted by PROFSTAN on November 19th, 2016 06:25

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