Business Management Homework help

Business Management Homework help Question

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Case Study Breif

Description:

See Attachment Assignement 2 for description- PowerPoint presentation with notes. 5-7 slides. Use excel reference for financial numbers. This must be completed NO LATER than 5/11/17 by 8pm CST. See attachment JLongoria-Assignement 1 for formatting the slides. 

Assignment 2: Case Study Brief

 

Due Week 5, Day 7 (Weight: 35%)

 

For this assignment, you will take on the role of an employee of health company Cambridge Sciences Pharmaceuticals (CSP). You have been assigned to assist Barbara Printup (Senior Director of Marketing) in crafting a launch strategy for Metabical – a new weight-loss drug.

 

The Chief Executive Officer of CSP is facing important decisions regarding the rollout of Metabical. Your goal is to provide Barbara with data-driven recommendations she can then present to the CEO. These recommendations need to be backed up with relevant data to ensure effectiveness and persuasiveness.

 

You may choose to create either a slide deck (5-slide minimum) or a written brief (5-page minimum) for this assignment. Relevant information, such as models, calculations, and analysis results, should be included in appendices.

 

For this assignment, create a slide deck or written brief that addresses the following 5 topics:

 

1.     Frame the problem. Utilize your work from Assignment 1 for this topic. Consider incorporating feedback from faculty into your document. Guiding Questions:

a.     What is the problem, clearly stated?

b.    What are the key variables you will need to study?

c.     Who is the stakeholder and what decision will they make based on the analysis results?

d.    What are the multiple ways you might solve this problem?

e.     What type of analytical story will you want to tell in solving this problem?

f.     What previous findings or experiences related to this problem are conveyed in the case study, or exist in the business industry?

 

2.     Solve for demand. Guiding Questions:

 

a.     Barbara has asked you to estimate the demand for Metabical. What are the forecasting options you should contemplate? For each option, what is your estimate of the target market?

 

b.    For each forecasting option, how many packages will the target market buy in year 1? How do the purchasing assumptions change in Year 2? What is your forecasted demand for each of the first 5 years?

 

c.     Which of the forecasting models do you recommend to estimate the demand for Metabical, and why? In addition to your forecast results, what data supports your recommendation?

 

d.    Why is providing sound guidance on expected demand important?

 

 

3.     Formulate a sound pricing strategy recommendation. Guiding questions:

 

a.     Barbara has also asked you to evaluate pricing options for the Metabical drug. Which pricing strategy would you recommend, and why?

b.    Is there any additional information you need to frame or solve the problem?

c.     Based on the demand forecast you chose in question 2, what are the forecasted sales in year 1? What are the forecasted sales in year 2? What are the forecasted sales up to year 5?

 

4.     Make a sound packaging recommendation. Assume that count size is based on a blister pack of seven (7) tablets that can be in turn packaged into a SKU with 1, 2, or 4 blister packs. Guiding Questions:

 

©2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.

JWI 580 Assignment 2                                                                                                                  Page 1 of 3


JWI 580: Business Analytics

Academic Submissions and Evaluations

 

 

a.     What considerations need to be taken into account when making the packaging decision?

b.    What additional data would you want, and what analysis would you perform to be able to better answer this question?

 

5.     Using your demand forecast and pricing recommendations from questions 2 and 3, estimate CSP’s return on investment (ROI) over a 5-year period that meets the company’s expectations. Guiding Questions:

 

a.     What are your cost assumptions? Do you anticipate any changes in year 2 and beyond?

b.    What is your estimate of total costs at the end of 5 years?

c.     Calculate the ROI for the Metabical drug. If the ROI achieved is less than 5%, what steps of your analytical process would you need to revisit?

 

 

The specific learning outcomes associated with this assignment are:

 

        Develop habits of quantitative thinking

 

        Frame a problem and predict potential results

        Formulate and communicate actionable recommendations based on data interpretations and insights

 

Grading for this assignment will be based on the following grading criteria:

 

 

Weight: 35%

 

Assignment 2: Case Analysis

 

 

 

 

Criteria

Unsatisfactory

Low Pass

Pass

High Pass

Honors

 

 

 

1. Frame the

Did not frame

Partially framed

Satisfactorily

Completely

Exemplarily

 

 

 

problem.

the problem.

the problem.

framed the

framed the

framed the

 

 

 

 

 

 

problem.

problem.

problem.

 

 

 

Weight: 10%

 

 

 

Incorporates

Incorporates

 

 

 

 

 

 

 

relevant context.

relevant context

 

 

 

 

 

 

 

 

and

 

 

 

 

 

 

 

 

persuasively

 

 

 

 

 

 

 

 

indicates a

 

 

 

 

 

 

 

 

needed

 

 

 

 

 

 

 

 

decision.

 

 

 

 

 

 

 

 

 

 

 

 

2. Solve for

Did not solve for

Partially solved

Satisfactorily

Accurately

Accurately

 

 

 

demand.

demand.

for demand.

solved for

solved for

solved for

 

 

 

 

 

 

demand.

demand.

demand.

 

 

 

Weight: 20%

 

 

 

Provided sound

Provided sound

 

 

 

 

 

 

rationale.

rationale and

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

data to support

 

 

 

 

 

 

 

 

the solution.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

©2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.

JWI 580 Assignment 2                                                                                                                  Page 2 of 3


JWI 580: Business Analytics

Academic Submissions and Evaluations

 

3. Formulate a

Did not

Partially

Satisfactorily

Accurately

Accurately

 

sound pricing

formulate a

formulated a

formulated a

formulated a

formulated a

 

strategy

sound pricing

sound pricing

sound pricing

sound pricing

sound pricing

 

recommendation

strategy

strategy

strategy

strategy

strategy

 

.

recommendation

recommendation

recommendation

recommendation

recommendatio

 

 

.

.

.

. Provided

n. Provided

 

Weight: 20%

 

 

 

sound rationale.

sound rationale

 

 

 

 

 

and data to

 

 

 

 

 

 

 

 

 

 

 

 

support the

 

 

 

 

 

 

solution.

 

 

 

 

 

 

 

 

4. Make a sound

Did not make a

Partially made a

Satisfactorily

Completely

Exemplarily

 

packaging

sound

sound

made a sound

made a sound

made a sound

 

recommendation

packaging

packaging

packaging

packaging

packaging

 

.

recommendation

recommendation

recommendation

recommendation

recommendatio

 

 

.

.

.

. Provided

n. Provided

 

Weight: 20%

 

 

 

logical rationale.

logical rationale

 

 

 

 

 

and data to

 

 

 

 

 

 

 

 

 

 

 

 

support the

 

 

 

 

 

 

recommendatio

 

 

 

 

 

 

n.

 

 

 

 

 

 

 

 

5. Estimate an

Did not estimate

Partially

Satisfactorily

Accurately

Accurately

 

ROI over a 5-

an ROI over a 5-

estimated an

estimated an

estimated an

estimated an

 

year period that

year period that

ROI over a 5-

ROI over a 5-

ROI over a 5-

ROI over a 5-

 

meets the

met the

year period that

year period that

year period that

year period that

 

company’s

company’s

met the

met the

met the

met the

 

expectations.

expectations.

company’s

company’s

company’s

company’s

 

 

 

expectations.

expectations.

expectations.

expectations.

 

Weight: 30%

 

 

 

Provided sound

Provided sound

 

 

 

 

rationale.

rationale and

 

 

 

 

 

 

 

 

 

 

 

data to support

 

 

 

 

 

 

the estimate.

 

 

 

 

 

 

Gave additional

 

 

 

 

 

 

advisories

 

 

 

 

 

 

related to the

 

 

 

 

 

 

ROI and

 

 

 

 

 

 

company

 

 

 

 

 

 

growth.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

©2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class.

JWI 580 Assignment 2


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    Business Management Homework help

    Submitted by PROFSTAN on May 11th, 2017 21:44

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